USA: Kmart Opts For Net Perception’s Advertising Analysis Tool

Kmart Corporation (NYSE:KM) has selected its Net Perceptions, Inc's Commerce Solutions advertising and merchandising analytic solution. The software is used by retailers to deliver detailed insights into product sales performance and forecast the profitabilityof advertising and promotions. "This win illustrates Net Perceptions' growing reputation as aworld-class developer of highly scaleable and sophisticatedmerchandising solutions designed for the world's largestmulti-channel retailers," said Steven Snyder, Net Perceptionspresident and CEO. "We are the only company that offers technologythat helps solve many of retails' toughest, most enduring advertisingand merchandising questions. "Net Perceptions has rapidly evolved from our leadership positionin personalization, to helping retailers optimise performance acrossthe entire merchandise lifecycle, from planning and buying to pricingand promotion."Net Perceptions Commerce Solutions software helps businessesbetter understand the relationships between the key aspects of everytransaction, the company claims. Through its unique precision merchandising software, businesses are able to transform available data into profitable action across every point of customer contact, whether through websites, stores, call centers, advertisingor wireless interaction. Customers include many of the world'sbest-known brands: Best Buy.com, eToys.com, Fingerhut, and J.C. Penney.