Shein explains on the US version of its website that its operating expenses have gone up on account of Trump’s tariffs.
It adds that “To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025.”
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Its prices will remain the same until that date and it has reassured its customers that it will ensure orders “arrive smoothly during this time”.
Shein continues: “We’re doing everything we can to keep prices low and minimise the impact on you. Our team is working hard to improve your shopping experience and stay true to our mission: making fashion accessible for everyone.”
Temu has announced a similar move following US President Trump’s announcement that goods from China will face tariffs of up to 145%.
Both of the online retailers have been hit by Trump closing the de minimis loophole, which had previously allowed goods under the value of $800 to reach consumers duty-free.
The exemption will end on 2 May with GlobalData senior apparel analyst Louise Deglise-Favre telling Just Style at the time of the announcement that with the benefit stripped, companies like Shein and Temu would find themselves competing with Walmart, Target, and Costco for consumers.
She said: “It’s going to have a huge impact on pricing as there is only so much those companies can absorb. At some point, those cost surges will need to be passed on to the consumer.”
She also argued that Shein and Temu may still remain popular even with higher prices since the tariff increase means apparel and footwear prices across the board will go up.
She explained: “When you consider Shein, its prices were so low to start that even with the tariff hike, they’ll likely still be lower than others in the market.”
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