Athletic-led retailer The Finish Line has appointed chief merchandising officer Samuel Sato as the company’s new president.

Sato, who joined the US company in 2007, continues to oversee all merchandising and marketing initiatives, and will now also be responsible for the company’s e-commerce business.

Don Courtney, who has led The Finish Line’s online division since August 2009, will continue as president, e-commerce division, reporting to Sato.

Company CEO and newly appointed chairman Glenn Lyon said: “Sam has played an integral role in the strategy and execution of our premium brand.

“We are pleased to have Sam extend his success in merchandising and marketing to our e-commerce business where he and Don will continue to drive its growth.”

Meanwhile, Steven Schreibman has been appointed vice president, chief marketing officer, and will lead all the company’s branding and marketing initiatives.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

He joins The Finish Line from Nationwide Insurance, and previously had stints with Victoria’s Secret, L’Oreal, Phillip Morris and VH1.