Pacific Entertainment Corporation has signed a new licensing agreement with United Legwear Company LLC for the manufacture and distribution of infant and toddler soft-soled shoes featuring the Baby Genius brand.
It follows a deal announced in April 2010 granting United Legwear a license to manufacture and distribute Baby Genius-themed infant and toddler products.
Under the new three-year agreement, which includes the US and Canada, United Legwear plans to introduce the first products at retail in Spring 2011.
The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the deal.