Sportswear company adidas will continue as official athletic sponsor and product supplier to US Major League Soccer (MLS) until 2018, it has been announced.

The extension of the strategic partnership is aimed at further elevating the status of the sport in the US, as well as developing opportunities for young players, the company said.

“The US is a breeding ground for athletic talent and we need to ensure our home-grown athletes have viable opportunities to play soccer at the highest level,” said Patrik Nilsson, president of Adidas America.

“We need to accelerate the model for soccer development in North America to attract and keep elite talent engaged and excited about professional opportunities in the sport.”

A partner since MLS was established in 1996, Adidas has been a partner of the league, outfitting all teams and supplying the official match ball, since 2004.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.