London-based fashion software company Unmade has raised GBP4.75m (US$5.96m) in new funding to drive its global expansion and scale its customisable clothing platform.
The financing was led by Octopus Ventures with additional funds coming from MMC Ventures, Felix Capital and existing investors.
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Founded by Hal Watts, Kirsty Emery-Laws and Ben Alun-Jones, Unmade was launched with the mission to reimagine both the design and manufacturing processes within the fashion industry, so brands only make what is actually sold. Its end-to-end digital solution for on-demand production at scale helps deliver customisation, teamwear and micro-fulfilment.
“Our platform gives brands the ability to offer customisable products and manufacture the results,” Unmade states on its website. “We work together with you to create parameters that consumers can design their individual orders within. We call it curated customisation: brands have control but the consumer feels more involved and engaged in the experience and product.”
The company has already partnered with forward-thinking fashion, lifestyle and sportswear brands including Rapha Racing and a number of “iconic” fashion houses, to foster a new level of customer experience through customisation and direct interaction with the product that is completely integrated to the existing ecosystems. Earlier partners of the company include Opening Ceremony, Farfetch, Christopher Raeburn and Selfridges.
What’s more, Unmade says it has seen “considerable” growth this year with new customers and the expansion of its team. Since the last investment round, Unmade’s technology has developed to offer print customisation alongside its knitwear solution and its first team wear customer, Rapha Custom.
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By GlobalDataThe new financing will be used to fund Unmade’s continued global expansion and development of its technology, as well as improvements in serving existing customers. Unmade plans to grow its team both in Europe and the US.
“With the help of Octopus Ventures we will continue to lead the fashion and sportswear industries, delivering our innovative end to end digital solution to power fashion driven by demand,” says Hal Watts.
Zoe Chambers, future of industry lead at Octopus Ventures, adds: “With fashion brands and consumers increasingly conscious of wastage and un-sold stock arising from mass production and mass consumption in the fashion industry, Unmade is showing itself to be a pioneer, delivering much-needed disruption in the industry by using technology to offer demand-driven manufacturing.
“Unmade has already seen rapid growth this year, with its recent teamwear launch proving a resounding success, and we expect to see this continue as the company further develops its on-demand supply chain offering.”
To date, Unmade has raised GBP10m. To read more about the company, click on the following link: How scalable is customisation in mass production?
