Known as Transformers STRATA, the event is set to occur on 15 April 2025 at De Hallen Studio 3 in Amsterdam, Netherlands. It will be a live gathering focused on the latest progressions in ethical denim production.
The undertaking of STRATA advances Transformers Foundation’s commitment to promoting sustainability throughout the denim sector’s value chain – encompassing the stages from cultivation and raw material to manufacturing and retail, through to the final consumer.
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STRATA will serve as a crucible for discussions on innovations and practices in sustainable denim production.
The event is expected to bring together prominent figures, pioneers, and advocates of sustainability, offering them a stage to present advancements in fibre innovation, chemical processing, weaving technology, and dyeing methods.
The goal of this event is to foster partnerships and expedite the shift towards a more sustainable denim industry.
The roster for this edition includes speakers such as Alberto De Conti from Rudolf Hub 1922; Giorgio Morandin of Sip-Italy; Maximilian Daebel from Otto Stadtlander; Mandy Hobusch & Irene Shih representing Nordicblue; and Jennifer Thompson from Colourizd.
Kingpins and Kingpins Transformers founder Andrew Olah said: “Over the course of my career in denim, I have watched innovations in materials and machinery transform the way jeans are made.
“Manufacturers are under enormous pressure to be financially competitive while at the same time setting and striving to meet sustainability goals. This work is hard and it gets increasingly difficult without the participation of everyone in the chain, including consumers. But Transformers believes it is the right thing to do and has created STRATA to bring together all parts of the denim industry to share current developments and find a path forward…”
This inaugural ‘STRATA’ event dedicated to denim sustainability comes just a day before the Kingpins show, a premier event for the denim supply chain industry.
