Tommy Hilfiger has partnered with online resale platform Thredup to introduce the new 360-resale programme which gives US-based consumers the chance to clean out their closets and shop secondhand. The programme is enabled by ThredUp’s Resale-as-a-Service (RaaS).

“This partnership is the latest step on our journey to becoming a fully circular brand,” says Esther Verburg, EVP, sustainable business and innovation, Tommy Hilfiger Global and PVH Europe.

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She adds the programme will help create more value out of its existing product and connect with consumers in a new way.

“The US market is packed with circular potential, and together with thredUP, we’re hoping to make a long-lasting difference,” she adds.

Tommy Hilfiger customers in the US can generate a pre-paid shipping label from tommy.thredup.com, fill any shippable box or bag with women’s and kid’s items from any brand in their closet, and Tommy Hilfiger men’s products, and ship it to ThredUp for free. If any of the women’s and kid’s items (any brand) are selected for resale and sell or men’s items (Tommy Hilfiger only) are deemed eligible, customers receive Tommy Hilfiger shopping credit that can be used both online and in-store.

“Tommy Hilfiger is an iconic and timeless brand. The brand’s products are made to withstand the test of time both with classic designs and durable quality, making resale a natural fit for the company,” says James Reinhart, CEO of ThredUp. “Tommy Hilfiger has made incredible strides in sustainability through their Waste Nothing and Welcome All initiatives, and we’re honoured to power their new resale programme as they continue to make an impact.”

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The partnership supports the organisation’s vision to Waste Nothing and Welcome All, which Tommy Hilfiger aims to be a fully circular brand by 2030.

Joining forces with ThredUp offers new insights and builds on previous initiatives to explore different circular business models to find a path to scale, Tommy Hilfiger says, adding the goals of the programme include keeping products in use for longer, lessening the brand’s footprint and closing the loop without compromising the environment – or style.

Earlier this summer, Tommy Hilfiger launched its first rental pilot in a move it says reflects its ongoing commitment to sustainability and to building a future of circular fashion.