This offering is made in collaboration with the Aura Blockchain Consortium and Temera, a product traceability and serialisation company.
The initiative is aimed at bolstering product authenticity, traceability, and customer engagement, while claiming to establish a new standard for digital innovation within the luxury sector.
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A discrete NFC chip is equipped within the right sole of each individual pair of My Gommino collection. This chip indicates the source of materials, manufacturing processes, and compliance, while also addressing crucial elements of quality, sustainability, and transparency.
Temera, a player in Aura’s ecosystem, has supplied the traceability technology.
Customers can scan to access the DPP, which will enable them to:
– Easily register their newly acquired footwear.
– Securely establish their ownership over the purchased item.
– Obtain a protected digital certificate of authenticity that is recorded on Aura’s Private Blockchain.
This system guarantees the integrity of each product, provides a layer of security and is claimed to fortify the trust between the brand and its customers.
Storytelling through DPP
In addition to identification, Tod’s integrates exclusive storytelling into its DPP.
This allows customers to delve into the narrative encompassing the artisans and their craftsmanship and intricate details regarding material sourcing and production methodologies.
Tailored retail experience
When customers activate their Digital Product Passport, they receive a wallet card that allows them to enter any Tod’s store globally. By scanning the barcode on the card, which is securely connected to the Tod’s CRM database, they can avail of an “elevated” in-store experience.
This integration is aimed at enhancing the omnichannel customer experience, enabling the brand to deliver superior service while ensuring data security and protecting customer privacy.
The expansion of DPP on My Gommino collection follows the implementation of the DPP on its customisable Di Bag range.
