Cone Denim has partnered with antimicrobial solutions provider Noble Biomaterials to develop a new denim fabric using Noble’s Ionic+ technology, which harnesses the power of positive ions embedded in yarn fibres to inhibit the growth of bacteria and microbes on the surface of fabric.

Cone says the technology helps jeans remain clean and odour-free, thus reducing the need for frequent washing.

The so-called Self-Clean Jean utilises Ionic+ which uses positively charged ions found in nature to disrupt the growth of microbes on the fabric, promoting self-cleaning to eliminate odours. Silver ions are permanently incorporated within the fibres and the fabric requires no additional chemistry or finishing process that could be washed or worn out. The performance lasts the lifetime of the garment, resulting in fewer needed washings and reduced water consumption and energy use, the company says.

The denim is also dyed using one of Cone Denim’s Distilled Indigo (pre-reduced) shades, which offers additional water, energy and chemical savings.

“Consumers today are looking for apparel that provides not only comfort, but also hygiene benefits,” explains Joel Furey, CCO of Noble Biomaterials.

Noble Biomaterials is a Bluesign System Partner and Ionic+ fibres and filaments have received Oeko-Tex Standard 100 accreditation, which certifies that they support human ecology through biocompatibility and the absence of harmful substances in the manufacturing process.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Cone Denim will launch the Self-Clean Jean in its spring/summer 22 collection.

To read more about how research is ramping up around the world to develop new technologies that tap into growing demand for antimicrobial, virus and bacteria killing fibres and fabrics generated by the Covid-19 pandemic, click on the following link: Antiviral fabric developments accelerate amid safety concerns.