In her new role at The Children’s Place, Sheridan is expected to play a pivotal role in identifying growth opportunities and developing collaborative strategies to engage millennial and Gen Z customers.

Sheridan most recently served as chief merchandising officer at Anthropologie, prior to that, she held executive roles at Macy’s for over seven years and spent more than two decades with Lord & Taylor.

President and CEO Jane Elfers of The Children’s Place said: “I have worked with Mary Beth previously, and I’m confident that she has the experience and skill set necessary to quickly identify growth opportunities on both the top and bottom lines and to develop collaborative, cross-functional strategies to achieve them.”

Elsewherse, Meagan Markee was named brand president and will oversee all customer-facing activities across The Children’s Place Family of Brands and will have oversight for design, sourcing, merchandising, marketing, planning, allocation and the company’s wholesale and international businesses.

With over 13 years of experience within the company, Markee has a track record of successful marketing transformations. Elfers continued: “Maegan’s deep digital expertise and her cross-functional leadership throughout the Company’s strategic transformation make her the ideal executive to lead the growth of our brands.”

Meanwhile, Sheamus Toal, who previously served in various senior finance and operational positions at New York & Company, has been promoted to the expanded role of chief operating officer and chief financial officer.

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Toal’s experience and appreciation for the company’s digital transformation will be invaluable as he takes on additional responsibilities for IT, logistics, distribution, and store operations alongside his current responsibilities for finance, accounting, investor relations, real estate and legal.

Elfers added: “Sheamus’ extensive speciality retail operating experience makes him particularly well suited to take on these additional operating responsibilities and the combination of finance and operational oversight under one leader provides important synergies as we transform to a more agile and nimble digital-first model.”