Reju is focused on PET (Polyethylene terephthalate) recycling (rPET) of textiles. Credit: Getty Images

Former Under Armour CEO and apparel industry veteran Patrik Frisk is all set to head the new company Reju, along with Alain Poincheval, COO and senior executive with Technip Energies.

Reju is focused on PET (Polyethylene terephthalate) recycling (rPET) of textiles that will leverage the technology co-developed in joint-venture with IBM and Under Armour as well as Technip Energies’ global engineering and technology integration expertise.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Technip Energies explained that the company has been working with IBM and Under Armour since 2021 in a joint venture to bring VolCat, an IBM technology for rejuvenating waste PET packaging and polyester, to an industrial scale.

VolCat works by allowing the selective breakdown of polymers which Technip added will be used by Reju to address hard-to-recycle polyester garments and PET packaging lost to the waste stream today.

Technip believes with this technology acting as a molecular sorted, PET could be “regenerated infinitely.”

Arnaud Pieton, CEO of Technip Energies, noted that the only hurdle in textile recycling was the lack of an “economical solution on an industrial scale.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Pieton continued: “Globally, less than 1% of PET textiles waste is recycled today. This means that most textiles end up as waste in landfills when they could be repeatedly reused in new clothes. For the first time in this domain, a unique scalable technology is directly associated with a scalability expert like Technip Energies. Reju will deliver the promise of economical textile recycling, and we are proud to extend our role as an active agent of circularity.”

CEO of Reju Patrik Frisk, said: “We have the opportunity to establish a genuine circular ecosystem for textile recycling and invite collaboration across the entire value chain, encompassing collectors and sorters, chemical companies, and the apparel industry. Through the creation of Reju, we are laying the groundwork for an ecosystem that can profoundly transform the PET textile industry, and brings us closer to a world that has moved past pollution.”

Reju’s demonstration plant was inaugurated in September at the Technip Energies Frankfurt Research Centre with the facility expected to come to stream in 2024.