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Sweaty Betty is using NewStore‘s mobile omnichannel platform across its 73 stores in the UK and Ireland in a bid to provide a seamless and scalable omnichannel experience for its customers and store colleagues.

It is using NewStore’s mPOS system to:

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  • Enhance mobility and enable personalised and engaging customer interactions
  • Empower store associates to provide swift assistance during peak shopping hours
  • Minimise wait times, maximising customer satisfaction
  • Streamline refund process
  • Simplify training and onboarding ensure store associates can quickly deliver value to both the brand and its shoppers.

Sweaty Betty’s chief technology officer Simon Pakenham-Walsh explained: “We selected NewStore because its platform does not carry the complex technical debt of the industry’s legacy solutions, and the company’s vision aligns perfectly with our strategy, which includes having an extensible, modern, and API-first technology stack.”

Sweaty Betty’s omnichannel product owner Jessica Coleman said: “Rapid implementation and a 75% reduction in operational workload for our store and support teams are just the beginning. NewStore empowers our employees to deliver exceptional service and enhance the overall customer experience, giving them the autonomy they need to excel.”

NewStore’s CEO and founded Stephan Schambach added: “Sweaty Betty’s decision to implement NewStore demonstrates their commitment to innovation and customer-centricity, as well as the scalability and user-friendliness of our platform. As Sweaty Betty pioneers a mobile-first omnichannel strategy, they are setting the standard for direct-to-consumer (DTC) brands in the activewear space, and we are thrilled to be a part of their transformation journey.”

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