The pilot is a way to help CBP prevent illegal or hazardous products from entering the country and expedite the shipment of legitimate low-value e-commerce parcels. Credit: Shutterstock.

The pilot is a way to help CBP prevent illegal or hazardous products from entering the country and expedite the shipment of legitimate low-value e-commerce parcels and Shein said its participation in the Section 321 Data Pilot underscores its commitment to rigorous transparency.

By voluntarily providing increased visibility into its shipments, the company seeks to assist CBP in focusing its resources on identifying misuse of the import process.

It added the move reflects CBP’s “innovative approach to collaboration” and said as a voluntary participant, it hopes  its involvement will support its continuous efforts to offer reliable and trusted products to its customers in the US.

“Our participation in CBP’s Section 321 Data Pilot reaffirms Shein’s standards of transparency and compliance,” said Donald Tang, executive chairman at Shein. “By disclosing more details about the contents of each package, we can help ease CBP’s burdens so they can focus on maintaining the efficient flow of legitimate trade, while protecting public safety, the U.S. economy, and importantly – American consumers.”

At the conclusion of Shein’s first 30 days participating in the program, CBP confirmed receipt of relevant import entry information, all of which was successfully processed without any technical issues and delays.

“We support transparency to analyze and assess the information collected as part of the enforcement of regulations,” said Steve Lamar, president and CEO of the American Apparel & Footwear Association on the importance of transparency and data to support smart enforcement. “When we look back at this time, we’re going to find that this is the time that supply chains and logistics chains, and really the industry overall, have become more transparent than ever before.”

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Shein recently created two new advisory bodies comprising experienced international professionals who will furnish the retailer’s executive team with guidance and strategic input to further its corporate responsibility goals.