Sequential Brands Group is to relaunch its Caribbean Joe brand after signing several new partnerships in categories including kid’s swimwear, women’s pyjamas and loungewear, and men’s and women’s sportswear.
Among the new deals is a partnership with Levy Group, which claims to be one of the largest apparel manufacturers in the United States, for men’s and women’s sportswear.
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“This relaunch is the culmination of work we’ve done to refresh the iconic Caribbean Joe brand with a more modern sensibility while not losing its accessible, laid-back attitude that consumers love,” says Karen Castellano, president of Sequential Brands Group’s fashion division. “We’ve elevated our partners across several new categories and now have one cohesive design and print strategy across the brand.”
Donald Levy, CEO of the Levy Group, adds: “We look forward to making a significant impact with this iconic brand in the marketplace, and delivering exciting casual lifestyle products with a new and innovative perspective to our key retail partners.”
In addition to the Levy Group, Caribbean Joe has signed a new partnership with Dreamwave for women’s pyjamas and loungewear as well as kid’s swimwear, and a new fragrance partner with Bellevue Brands.
Other brands in the Sequential Brands Group portfolio include Joe’s, Ellen Tracy, Jessica Simpson, And 1, William Rast, and Heelys.
