Reebok has tapped former New Balance executive Portia Blunt to head up its apparel team.
As the new vice president, Apparel, Blunt will lead the global apparel team and drive product excellence across all apparel product categories. She will report to Todd Krinsky, Reebok’s SVP, Global Product.
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Blunt most recently served as director of apparel operations at New Balance, leading innovation, material design and global integrated operations.
In November, Footwear News named Blunt one of the “Trailblazing Black Leaders in Footwear and Fashion.” She was also named to Business Insider’s 2020 “Power List of Persons of Color Transforming the Sneaker Industry.”
“Portia is a tremendous addition to our team and will be instrumental in helping shape and grow our apparel business moving forward,” said Reebok President, Matt O’Toole. “We’re on a mission to be the top athletic lifestyle brand in the world, and having best-in-class apparel, infused with Reebok’s unique DNA, will be critical to help us get there.”
Blunt will be based in Reebok’s Boston headquarters.
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By GlobalDataLast month German sporting goods giant Adidas confirmed it was looking to sell the Reebok brand as it overhauls its business. Adidas acquired Reebok in 2006, but now says it intends to focus on its namesake brand as part of a five-year simplification strategy.
