The Ugg Icon-Impact Collection which launches in the US this autumn/winter, features reclaimed wool waste that has been turned into new materials under its Uggplush and Uggcycle schemes.
The collection is part of the Feel Good platform which Ugg launched last year to give context to its long-term sustainability goals and help consumers hold the company to account.
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Icon-Impact also incorporates renewable sugarcane and recycled PET, diverting over 350,000 plastic bottles from landfill – that’s the equivalent of two to three bottles in each pair of shoes.
Ugg is focused on these four key sustainable components:
- Reclaimed Wool: The brand’s UGGplush and UGGcycle innovations are made with reclaimed wool, which comprises over 98% of its overall wool usage and requires less water, energy, and carbon emissions compared to virgin wool. “Reclaimed” means that the brand is giving new life and purpose to a material that might otherwise go to waste – in doing so, Ugg has saved 134 million MJ of energy, 11.9 billion gallons of water, and 134 million pounds of CO2 when compared to finished virgin market wool.
- Sugarsole Foam: A renewable resource, sugarcane is swift-growing and rainwater-nourished. The sugarcane in the brand’s signature SugarSole foam allows it to reduce the dependency on fossil fuels by replacing petroleum-based ethylene. The sweet crop absorbs 1.6 pounds of CO2 for every pound of ethylene replaced.
- Repurposed Plastic: A new purpose for plastic, this collection uses durable RPET from recycled plastic bottles. At least two PET bottles go into each pair of shoes – diverting over 350,000 plastic bottles from landfill in total.
- Carbon Neutral: Thoughtfully designed with the brand’s environmental footprint in mind, Ugg uses low-impact materials with offsets for the small amount of emissions they create – making the materials carbon neutral.
