Puma says its aim is to meet the growing demand for sustainable products for a better future. The Re:Suede will be made from more sustainable materials such as Zeology tanned suede, biodegradable TPE and hemp fibres.
Designed to help address the challenge of waste management in the footwear industry, Puma describes the experiment as a pilot in circularity that will allow it to take more responsibility when it comes to tackling the ‘after life’ of its products.
The pilot will launch in January 2022, offering 500 selected participants in Germany the chance to join Puma on its experimental journey towards circularity.
In partnership with Puma, participants will wear the Re:Suede for six months to test out the durability of a product using biodegradable materials in real life, before sending them back to Puma via a take-back infrastructure. The idea is to move the products to the next step in the experiment. The sneakers will then be subject to an industrial biodegradation process in a controlled environment at Valor Compostering, owned by Ortessa Groep, a family-run business of waste specialists in the Netherlands. The goal of this step is to determine if Grade A compost can be produced for agricultural use. The findings will help Puma assess the biodegradable process and unpick essential research and development for the future of sustainable shoe consumption.
The Re:Suede experiment is the first circular programme to launch under Puma’s “Circular Lab” – a new innovation hub, which is led by Puma’s sustainability and design experts who work to develop the future of the company’s circularity programmes.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData