US apparel business Perry Ellis International (PEI) has selected Oracle Retail customer engagement solutions to better personalise the shopping experience for customers across the United States and United Kingdom.

The group’s brands – Perry Ellis, An Original Penguin by Munsingwear, and Cubavera – manage a large international footprint with their own retail stores and e-commerce channels with multiple points of engagement for consumers, making it difficult to understand consumer behaviour.

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Oracle Retail Customer Engagement provides PEI with a comprehensive view of shopping behaviour of more than 1m loyalty members and a platform to leverage that information to personalise customer brand interactions across all touch points.

“Our goal with our digital transformation is to focus on the experience we provide for our customers,” says Luis Paez, chief information officer, PEI. “Customer Engagement was an important step in this transformation.

“Now we can move forward with our next generation point of service with the confidence to deliver a superior in-store experience for our customers and associates. We recognise Oracle’s continued investment in retail-specific solutions while providing lower cost of ownership with the new cloud service. For us the value is the robust functionality, scalability, and speed to market.”

Merchandising System, Oracle Retail Price Management, Oracle Retail Sales Audit, Oracle Retail Allocation, Oracle Retail Store Inventory Management, Oracle Retail Point of Service and Oracle Retail Central Office. The interoperability compelled PEI to replace its existing customer relationship management system and upgrade to the latest Oracle Retail Cloud release to support its loyalty programme that rewards and retains customers for their purchases while optimising margins. PEI is currently migrating to the latest version of Oracle Retail Xstore Point-of-Service.

“Having a holistic perspective of how consumers engage with your brand is critical to develop experiences necessary to compete and thrive in the retail community,” adds Mike Webster, senior vice president and general manager, Oracle Retail. “With cloud technology, brands can begin innovating and refocusing their efforts to amplifying the customer experience at an unprecedented rate. This implementation represents the fastest go-live in the cloud to date for Oracle Retail Customer Engagement.”