Australian denim brand Outland Denim has become the latest company to join Global Fashion Agenda’s associate partners circle, where it will provide a secondary sounding board to the group’s strategic partners.

Global Fashion Agenda (GFA) wants to change the way fashion is produced, marketed and consumed. The forum organises the annual Copenhagen Fashion Summit and the annual Pulse of the Fashion Industry report. It also collaborates with a group of strategic partners including Kering, H&M, Target, Bestseller, Li & Fung and the Sustainable Apparel Coalition (SAC) on setting a common agenda for focused industry efforts on sustainability in fashion.

In February, the organisation revealed G-Star Raw, Crystal International, Erdos Group, Everlane and Selfridges Group as the initial members of its Associate Partners group. These are handpicked companies dedicated to improving their sustainability performance or that are demonstrated leaders in sustainability. Danish clothing brand Ganni and sustainable footwear firm Allbirds joined in April. 

Along with the other members, Outland Denim will provide feedback and input on Global Fashion Agenda’s mission to drive change in the fashion industry.

The brand is rooted in the ‘Denim Project,’ an initiative that provided support, training and employment to vulnerable women. It has since created a production facility in Cambodia to manage manufacturing operations and oversee the holistic care of staff through wage and personal development initiatives.

Extending beyond social considerations, Outland Denim is also committed to sourcing ethical and environmentally friendly raw materials and maintaining a sustainable supply chain. The company is also Australia’s first Certified B Corporation denim brand.

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“We desire to see the entire fashion industry take responsibility for its use of human and natural resources throughout the supply chain while correcting deficiencies, mitigating the industry’s historical impact and demonstrating that we can be an answer to some of the world’s greatest social problems, such as entrenched, endemic poverty,” says James Bartle, founding CEO of Outland Denim.

“This cannot be done without great vision, leadership and collaboration. For us, partnering with Global Fashion Agenda is a definite step in this direction.”