Ethical jean maker Nudie Jeans says it is confident its long-term focus on sustainable services gives it an upper hand in the market post-Covid-19.
Nudie Jeans recently published its 2020 Sustainability Report in which it highlighted some of its sustainability achievements in the last year.
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- Ranked as Fair Wear Foundation leaders for the seventh consecutive year
- Produced 98.6% sustainable products (containing at least 70% sustainable fibres)
- Reached a new level of product transparency where it showed all tiers of the supply chain in its WI20 collection
- Had 97% of its supply chain under monitoring
- Placed in the Leading category in the Textile Exchange Material Change Index
- Sourced 100% organic cotton
- Launched the Ture Recycled Blanket, made with recycled post-consumer Nudie jeans and recycled wool
- Became GOTS Certified
- Joined the Sag Salim programme – Supporting a grievance channel and capacity building for cotton farmers in Turkey.
- Mapped all its emissions and water data from its full supply chain in accordance with the Greenhouse Gas Protocol for the second year in a row.
- Offset business’ full emissions through the UN Carbon Offset Platform
- 45,900 repaired Nudie Jeans in 2020.
“In terms of our sustainability ambitions and work, last year made it even more clear that sustainability is one of our core pillars,” said Joakim Levin, CEO of Nudie Jeans.
“Much of our sustainability-related work was carried out as planned despite that the pandemic affected our daily life and other parts of the business. We managed to complete some long-lasting projects such as Product transparency and GOTS certification and started some new ambitious work such as the grievance and capacity building program in Turkey. Our long-term focus on sustainable services makes us an even stronger competitor on the market post-Covid-19, and giving us loyal partners, customers, and employees, and hope for the future.”
