US fashion speciality retailer Nordstrom has bolstered its senior leadership team with two new appointments, including head of its product group.
Nina Barjesteh, a senior executive at Dick’s Sporting Goods, will join the company as president, Nordstrom Product Group.
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Deniz Anders, meanwhile, has been promoted to senior vice president and chief marketing officer.
Barjesteh joins Nordstrom from Dick’s Sporting Goods, where she served as senior vice president of product development and design, leading the strategy, management, and execution of the company’s product development organisation.
Prior to joining Dicks’ Sporting Goods, she served as chief merchant of Rue 21, and spent 20 years at Target Corporation in various roles including vice president general merchandise manager women’s apparel, vice president merchandise manager kids, and vice president apparel and accessories branding.
“Nina’s experience leading and transforming private label businesses will position us to take full advantage of this growth opportunity, and to continue building Nordstrom Made products that put our customers first through design, quality, and value,” says Pete Nordstrom, president and chief brand officer. “We’re excited to see how she will build on the 50-year legacy of Nordstrom’s private label brands with her own fresh perspective.”
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By GlobalDataIn her new role, Anders will lead all marketing efforts on behalf of the company, including brand programmes, digital marketing, creative strategy and corporate affairs. Anders has been with the company for 22 years, most recently serving as vice president of marketing.
