Noble Biomaterials says its Ionic+ Botanical will “revolutionise” products using antimicrobial and anti-odour treatments in fabric. The launch expands Noble’s portfolio of Ionic+ antimicrobial products.
This new formulation uses a renewable citric-based technology, which is pending EPA approval, and is applied as a topical fabric finish. Ionic+ Botanical’s durability comes from the use of its advanced textile technology and is rated at 50 wash cycles.
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“Ionic+ Botanical checks many boxes that biobased technologies on the market struggle to meet,” said Joel Furey, founder and chief commercial officer at Noble Biomaterials. “There is a challenge to meet EPA guidance and maintain durable performance. We made a clear distinction here in developing the best botanical product in the market to carry on the strength of our Ionic+ technology.”
Noble’s existing antimicrobial fabric technology, Ionic+ Mineral, uses positively charged silver ions to inhibit growth of bacteria on soft surfaces. The silver metalized-yarn and silver-based extruded-yarn lead the antimicrobial fabric category with permanent technology that never washes out.
The genesis of Noble’s Ionic+ antimicrobial technology started 25 years ago with the development of X-Static yarns. Today, Noble compliments its Ionic+ Mineral permanent yarns with renewable topical fabric treatment.
“We work with our customers to customise their approach to building sustainable fabrics,” said Furey. “Our mineral permanent technology is used on products designed for a long life cycle and extended life for re-commerce and technical performance. Our biobased durable technology is applied on products that strive to reduce care maintenance and conserve water and energy resources.”
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By GlobalDataPrior to the pandemic, Noble saw increasing demand for Ionic+ and antimicrobial fabrics in active wear and health care. The company is now developing Ionic+ Botanical with select material development partners, including Salomon, Crystal Denim, and Trident.
“Our collaboration with Noble on Ionic+ allows Salomon products to be worn longer between washes, reducing the impact on water usage,” said Tim Maud, innovation lab director at Salomon. “Using Noble’s biobased, anti-odour treatment ensures our impact on the environment is lessened and our product life cycle is increased.”
Earlier this year, Crystal Denim became the first garment and denim manufacturer partnering with antimicrobial technology specialist Noble Biomaterials to apply the firm’s new Ionic+ solutions on garments.
