This strategic investment positions New Look to continue evolving in line with consumer habits, and capitalise on the surge in online sales of women’s clothing, which have hit a total of £4.3bn within the UK market.
By 2030, New Look aims to increase its digital orders from £500m to £1bn and capture a 10% share of the online market by the fiscal year 2028.
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The fresh capital will be allocated to augment New Look’s bespoke Enterprise Data Platform to furnish consumers with highly personalised shopping encounters. It will use real-time data analytics to bolster supply chain agility and predictive accuracy regarding consumer trends.
The retailer will focus on enhancing search functionality and product discovery processes to simplify the shopping experience for consumers. The company will focus on streamlining the checkout process to improve the overall customer journey and stimulate sales expansion.
New Look seeks to capitalise on its brand image and commitment to sustainability, harness AI-powered insights to fine-tune product offerings that resonate with consumers through trend-conscious, value-oriented, and superior design quality.
The cash infusion will also be used to launch novel digital features for its loyalty scheme, Club New Look, providing members with exclusive incentives, merchandise, and promotions to foster engagement and loyalty.
it will also use the capital to optimise the retail network to support digital initiatives in select locations, refining the customer journey and amplifying digital interaction within stores.
Over the preceding half-decade, the retailer has been investing towards enhancing its digital infrastructure: modernising its website and app interface, cultivating a social media following of seven million enthusiasts, and developing an exclusive Enterprise Data Platform equipped with advanced technological architecture.
This platform employs data analytics and AI to deliver marketing campaigns tailored specifically to individual customers’ preferences and streamline their shopping experiences.
New Look CEO Helen Connolly said: “New Look is an iconic British brand. Our goal is to be the number one online destination for feel-good fashion, powered by our loyal customer base and proven digital model. This new capital injection means we can ramp up our digital operations, enhance customer service, and drive growth and achieve our goal of £1bn online demand by 2030.
“Our customer is at the heart of everything we do. We know them inside out – what they love, how they shop, and what inspires them. This new funding is a clear endorsement of our compelling strategy. It will allow us to get even closer to our growing customer base, giving them more of what they want: trend-led, high-quality fashion and a seamless shopping experience. By combining our digital expertise with our UK store network, we’re creating a shopping journey that’s smarter, faster, and more personalised. I have never been more excited about the future of New Look.”
In February this year, New Look revealed plans to exit the Republic of Ireland market, leaving about 347 workers at risk of redundancy, after the retailer’s Irish arm, New Look Retailers (Ireland) Ltd, entered into liquidation.
