Colour management technology firm Datacolor has partnered with digital software supplier Inèdit Software to introduce a colour measurement and selection solution for the digitally printed textile industry that could help fast fashion brands get designs to market more quickly.
The partnership pairs Datacolor’s professional colour matching tool, ColorReaderPRO, with Inèdit’s textile design software neoCatalog, enabling designers to more accurately measure colour inspiration in the real world and update their textile designs instantaneously with the measured colour.
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“Thanks to the rising popularity of fast fashion, designers in the digitally printed textile industry have been eager for solutions that will allow them to turn inspiration into new designs as quickly as possible,” says Oriol Martínez, business development manager of Inèdit. “By pairing our leading software with ColorReaderPRO, industry professionals can achieve reliable, accurate colour and get their digitally printed textile designs to market faster than ever.”
The solution allows designers to capture colour inspiration using the hand-held ColorReaderPRO tool, and transfer it wirelessly into a textile design using the Inèdit iPad app, similar to an eyedropper feature on a computer. Inèdit’s software connects designers, print houses and manufacturers, ensuring the exact colour measurements are communicated.
“Because ColorReaderPRO is compact and easy to use, designers can measure any source of colour inspiration, wherever it strikes – whether in the office or on the g,” adds Brian Levey, VP of consumer solutions for Datacolor. “We offer our partners native SDKs for iOS, Android, Windows and Mac to simplify the integration of ColorReaderPRO into their software applications, enabling multiple applications in various industries.”
Click on the following link to see how digital colour technology can also help counteract the rising price of dyes and chemicals: Counteracting rising costs with digital colour measurement.
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