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N Brown says this launch follows the successful implementation of a new trading website for its womenswear brand Simply Be last September.

Jacamo’s new platform is said to deliver a more seamless customer experience, allowing users to effortlessly navigate the site, experience a frictionless checkout process and receive the same rich experience across mobile devices.

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The group points out Simply Be’s new customer-facing website demonstrated positive results since its launch, performing 20% faster than the historic website’s legacy technology.

This was supported by its external Google Lighthouse score increasing, which is based on a combination of performance, accessibility, Search Engine Optimisation (SEO), and best practice criteria.

N Brown chief operating officer Nuno Miller says: “From the positive results we have seen across both the new Simply Be and Jacamo sites, it’s clear our digital transformation is successfully addressing the group’s legacy online infrastructure and delivering a better customer experience.

“Utilising the latest technology to create an enhanced, customer-first experience is central to our aim of providing a flexible, responsive, and ergonomic platform from which to drive future growth.”

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N Brown adds that Jacamo’s new site is already showing improvements to conversion rates.

Both the new Jacamo and Simply Be sites will be updated on an ongoing basis with new features developed and added as customers continue to provide feedback on their experiences.

Last month N Brown reported its group revenue for the 13 weeks ended 3 June 2023 was down 9.9% to £148.7m ($190.6m) with a GlobalData analyst telling Just Style at the time the group needed a new proposition and innovative marketing strategy to attract consumers.

The company has also partnered with social enterprise Fashion-Enter to collect customer body scanning data to further improve the fit of its products.

It is said to support its sustainability goals by helping product teams to be more efficient, reduce the volume of physical samples, lower return rates and increase customer satisfaction.