Matalan said the introduction of the new fashion brands represents an important next step in its omnichannel growth journey and builds on the success of Matalan’s own on-trend clothing brands including Papaya, Et Vous, Be Beau and Taylor & Wright.

Matalan is onboarding the brands from today (7 September) and the labels include Little Mistress, Girls on Film, Ben Sherman, Clarks, Lee Jeans, Rocket Dog, Hush Puppies, Trespass, Craghoppers, Farah, Elle Sports, Pineapple Girls, Hype, Start-Rite and Novo – with Jack & Jones Jnr, Only Kids and Ivory Rose landing online from October.

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James Brown, Matalan’s chief operating officer, says: “We are thrilled to onboard these popular and well-established third-party brands, to offer our customers even more choice by complementing our own brand offering and launching another exciting phase of our strategic growth journey. These labels have been carefully selected to ensure Matalan remains a leading omnichannel fashion and lifestyle retail destination for families across the UK.”

Back in June, Matalan revealed in its FY22 financial statement that its ability to “continue as a going concern is dependent upon the successful refinancing of its existing secured loan facilities before their maturity in January 2023”.

The financial results for the fiscal year 2022 (52 weeks ended 26 February 2022) included total revenue of GBP1.03bn compared to GBP744.1m in 2021.