The Mango seaweed and wood cellulose initiative with Pyratex is in celebration of World Ocean Day and is part of the company’s commitment to its sustainability strategy.
Pyratex is a Spanish textile supplier that specialises in innovative fabrics. Together with Mango they will launch a solidarity t-shirt and a pair of trousers. All profits from the sales will go to Asociación Vellmarí, an organisation led by the Marine biologist Manu San Félix, to promote a pioneering project for replanting posidonia (neptune grass), an aquatic plant local to the Mediterranean Sea that is in danger of extinction.
The collection of two items will be sold under the slogan “From the sea for the sea”. The t-shirt and the trousers, designed exclusively in Barcelona and manufactured in Morocco, are on sale in selected stores in Spain, the United States, Croatia and Greece, and via Mango’s website in Spain.
The initiative forms part of Mango’s commitment to its sustainability strategy, Sustainable Vision 2030, which aims to implement measures to reduce the company’s impact on the planet through four key policies: climate change, water consumption, packaging and a strategy to protect biodiversity.
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By GlobalData