Mango Man has flagship stores in major fashion capitals such as Barcelona, Madrid, London, Paris, Milan, and New York. Credit: Mango

Mango has attributed this growth to Mango Man’s turnover, global store count and expanding international presence.

In addition to the brand’s financial milestones, the company predicts closing the year 2023 with more than 560 Mango Man stores across 90 different markets. This is a growth rate of nearly 30% compared to the number of stores in operation in 2020.

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The brand claims that is incorporation of technical properties within its garments, achieved through technological innovations, have set it apart within the industry.

As part of its ongoing commitment to innovation, Mango is introducing “Mango designed by Boglioli,” a collection of eight tailored garments created in collaboration with the Italian fashion house Boglioli.

Mango Man’s omnichannel strategy has proven to be a driving force behind its achievements, with nearly 70% of its 2022 turnover stemming from its physical stores and the remaining from its online sales.

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The brand has flagship stores in major fashion capitals such as Barcelona, Madrid, London, Paris, Milan and New York.

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Mango Man acknowledges the significance of maintaining direct contact with its customers through physical stores, which enables the provision of personalised services.

Furthermore, the brand has taken personalisation to a new level, offering in-situ customisation services in 16 of its stores worldwide.

The brand entered new markets in 2023, including India, Malaysia, Mexico and Slovakia, while also expanding its footprint in countries such as Belgium, Italy, and Spain.

Looking ahead to 2024, Mango Man is determined to continue this trajectory by focusing on opening new stores in markets such as Georgia and Puerto Rico, all the while strengthening its presence in key markets, including France, Spain, the US and the United Kingdom.

Mango launched its own conversational generative AI platform earlier this month, called Lisa to help employees improve the development of its collections and its after-sales service as part of a wider digital transformation strategy.