Mango started constructing machine-learning (MLE) platforms in 2018 and to date has developed more than 15 different platforms that apply artificial intelligence in different points of its value chain, such as pricing and personalisation. Credit: Mango.

Mango has constructed its own conversational generative AI platform in less than nine months that uses different models, both private and open-source, and is trained specifically for the company. The new platform has Mango’s own interface, similar to a ChatGPT interface and is adapted for use by its employees and partners.

“Generative artificial intelligence is an extended intelligence, in other words, a technology that will act as a co-pilot for our employees and stakeholders and that will help us extend our capacities, because technology will either make us more human or will be of no use,” says Jordi Álex, Mango’s director of technology, data, privacy and security.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Lisa will sit alongside Inspire, a generative AI platform developed by Mango a year ago to help its design and product teams seek inspiration by viewing different concepts, in order to co-create prints, fabrics and garments. The company boasts more than 20 garments in the market that were co-created with artificial intelligence.

Mango started constructing machine-learning (MLE) platforms in 2018 and to date has developed more than 15 different platforms that apply artificial intelligence in different points of its value chain, such as pricing and personalisation. The MLE platforms developed by Mango include Midas, used for its pricing policy on its website and in its retail store chain; Gaudí, for recommending products to its customers; and Iris, to improve customer service.

The company has a virtual assets team, created last year to coincide with the company’s participation in the Metaverse Fashion Week, made up of approximately 10 3D, software, artificial intelligence and blockchain engineers, as well as 3D artists. Its objective is to develop digital content and projects that will allow the company to add the virtual environment to its digital and physical channels.

Last month Mango announced it was rolling out its online sales offering to 22 new markets.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.