The deal means every Loake Shoemakers product will feature a Buyerdock-powered Digital Product Passport (DPP), accessible via a QR code using GS1 digital link technology.
The passports will provide customers with detailed product information, including origin, materials, sustainability efforts, and care instructions.
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The DPP implementation aims to enhance transparency, sustainability and customer engagement for the Loake Shoemakers.
Loake Shoemakers sustainability manager Ian Smith explained the partnership aligns with the company’s values of quality, craftsmanship, and transparency.
“Having a unique system that will automatically generate the correct EU packaging recycle logos ensures we remain compliant too,” added Smith.
The move positions Loake Shoemakers as a forerunner in the shoe industry ahead of upcoming EU regulations, ensuring compliance with the latest sustainability and circular economy standards.
Buyerdock co-founder Kevin Dixie highlighted the importance of the automated DPP system and said: “The automation of our DPP and on-demand creation of our QR code is crucial for brands with multiple thousands of SKUs. The world of fashion, textiles and shoes will need to start building their Digital Product Passports very soon in order to comply with the new EU law.”
By 2030, almost all categories of physical goods sold within the EU will require a Digital Product Passport (DPP). DPPs are being rolled out one sector at a time, starting with batteries, but many fashion and apparel companies are already starting to introduce DPPs.
