The initiative seeks to unlock the value of its Levi’s brand trademark and merchandise, enhance the company’s responsiveness and flexibility, and reinforce its dedication to prioritising consumers and fostering innovation.
Levi Strauss hopes the measures will help simplify the process of making decisions, advance operational performance, and adjust the organisational framework to match the strategic objectives of the company.
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The organisational changes are strategically designed to streamline Levi Strauss & Co’s structure with its forward-looking strategy.
Key updates in Levi Strauss & Co leadership
After nearly 12 years of service, Levi Strauss chief operations officer Liz O’Neill is stepping down and rather than directly replacing her, the company is appointing a new chief supply chain officer.
The new officer will concentrate on supply chain agility, service improvement, innovation, and cost optimisation.
Karyn Hillman’s responsibilities as chief product officer have broadened to encompass merchandising alongside design. Hillman is tasked with shaping the vision and strategic direction for Levi’s products and branding. With over 30 years in design and merchandising, Hillman brings a wealth of experience in brand building and product innovation.
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By GlobalDataThe company also expanded the role of Jason Gowans, making him chief digital and technology officer. Under this unified position, Gowans will oversee both digital and enterprise technology functions, aiming to streamline processes and consolidate data across all platforms.
Harmit Singh’s role of chief financial and growth officer has also expanded and he will now be leading Levi Strauss & Co’s transformation programme. This programme is designed to drive improvements in the company’s structural economics, helping to achieve its growth and profitability targets.
Singh will also spearhead the expansion of global talent hubs as part of a shared services model.
Gianluca Flore’s role of chief commercial officer will now include licensing and planning. This move is intended to create a more cohesive relationship between sales performance and inventory management.
Bernard Bedon joins the team as new chief human resources officer effective 3 March 2025. With nearly three decades of HR experience and a background in managing complex global initiatives at Nike, Bedon is expected to be a valuable addition to Levi Strauss & Co’s executive leadership team.
Levi Strauss & Co president and CEO Michelle Gass said: “Over the past year, we’ve made bold moves to transform Levi Strauss & Co. into a world-class denim lifestyle retailer, and we’re seeing the results.
“We believe success is built on clarity of purpose and the ability to adapt, and that’s exactly what we’re doing — aligning our structure with our strategy to drive sustainable, profitable growth. We have built a team that is agile, focused and ready to execute on our strategies while keeping our consumer at the heart of it all. By putting our fans at the centre of every decision, we are shaping Levi’s not just as the denim leader but as an iconic lifestyle brand for generations to come.”
Last month, the company announced its 2025 earnings would fall below market expectations, despite a 8% organic revenue increase in the fourth quarter (Q4) of 2024.
