Apparel and accessories brand Lacoste has extended the value of its product lifecycle management (PLM) solution by connecting to in-house product data spread across multiple upstream and downstream business systems.

The company has implemented PTCs ThingWorx Internet of Things (IoT) technology to provide designers, developers and other users of its existing FlexPLM system with actionable insights to drive better and faster business decisions.

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“The pace of change and the demands placed upon the retail and fashion industry has accelerated dramatically,” explains Cédric Boeuf, business analyst for product and design at Lacoste. 

“Therefore, to keep pace and remain competitive, it’s essential that our internal teams can access and analyse our business data quickly, and in real-time. 

“Instead of manually combining data from multiple systems and using tools like Excel to interpret and report on the data, our PLM users now have beautiful and highly visual dashboards, completely personalised with Lacoste branding, that provide them with the information they need to be able to make critical business decisions in a timely fashion. 

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“By leveraging ThingWorx and integrating it with our existing FlexPLM solution and other third-party applications, we now have all relevant data in one place and we’ve been able to save our PLM users hundreds of hours by eliminating complex and unnecessary manual administrative and reporting processes, freeing them up to focus on what they do best, designing and developing products that meet the needs of our customers.”

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Lacoste has created several role-based applications and dashboards that address a set of specific business requirements, including:

  • Design Efficiency & Collection: Designers and product managers needed a fast and easy way to validate if new products and downstream systems have all imagery and sketches available in preparation for the collection build. In addition, designers and developers required a highly visual and transparent way to review the collection to determine which products should be moved out, added and carried forward. 
  • Margin Control: The finance department and business controller are now able to see detailed product performance data-which styles have sold well, which styles had low margins to analyse and better determine product margins moving forward.
  • BOM Analyzer: The material team now has highly accurate materials aggregation, knowing exactly how much of a given material is needed for all colourway, size, factory, and channel variations. Lacoste can leverage this information for better buying power, further increasing margins.  
  • Costing Simulation: Built specifically for merchandisers who wanted the ability to analyse and simulate different cost scenarios to see if product designs will meet cost and margin targets early on during the design and development process, allowing them to make adjustments before it’s too late.