The initial focus of this initiative will centre on the beauty and apparel sectors leveraging JD.com’s insights into the shopping preferences of its customer base. Credit: Shutterstock

The partnership between JD.com (referred to as Jingdong in Europe) and Evri seeks to streamline European businesses’ entry into the Chinese market by allowing them to leverage JD.com’s marketplace, connecting with the platform’s nearly 600 million active customers.

At the heart of this collaboration is the convergence of JD.com’s e-commerce capabilities in China with Evri’s delivery network across Europe.

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The initial focus of this initiative will centre on the beauty and apparel sectors and aims to provide businesses with a “seamless and efficient gateway” to access the Chinese e-reailer’s vast customer base in China.

As part of this initiative, JD.com, Inc. will enhance its pick-up service to European and UK brands, offering a suite of services including local pick-up, warehousing, international transportation, access to Chinese bonded warehouses, customs clearance, and comprehensive delivery services across China.

Qun Xue, vice president of JD.com, Inc. and head of JD Logistics International, highlighted the strategic significance of the partnership and said: “By integrating Evri’s extensive delivery network with our cutting-edge e-commerce and logistics solutions, JD.com, Inc. is enhancing our service capabilities in Europe and simultaneously offering European brands a direct and efficient pathway to the expansive Chinese market.”

Businesses aligning with Evri will gain insights into the Chinese market, including consumer behaviour, marketing and pricing strategies, product selection advice, and online operational strategies tailored to the Chinese market.

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David Saenz, chief growth officer at Evri said: “By combining our expertise and resources, we’re supporting the growth of British businesses in new markets and also fostering sustainable growth for both Evri and JD.com, Inc.”

Furthermore, this collaboration will empower JD Logistics to provide integrated warehousing and comprehensive delivery solutions to clients in Europe. This will be achieved by leveraging Evri’s local distribution network and tapping into JD.com, Inc.’s self-operated overseas warehouses.

In May, JD.com named Sandy Ran Xu as its new CEO following the resignation of Lei Xu.