Regent, which has invested in apparel and retail brands including La Senza, says over the past 170 years, Bally has grown to become one of the world’s greatest luxury brands.
“Michael Reinstein, founder and chairman of Regent said: “Its legacy, built on over 170 years of timeless design and unparalleled quality, is a testament to refined Swiss elegance and an unwavering commitment to craftsmanship. We are honoured to be entrusted with shaping the next chapter of this remarkable story.”
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Bally’s unique designs span shoes, accessories, and ready-to-wear, driven by a dedication to artistry and a contemporary aesthetic. Recently, Bally has transformed its international development strategy and reimagined its creative direction.
Joachim Creus, managing partner, vice chairman, and CEO of JAB added: “Since our first investment in Bally, the brand has undergone significant operational and creative evolution. Today, it enjoys global recognition, and its latest creative direction has been celebrated worldwide. It has been a privilege to own this storied brand, and we will watch its future with great interest.”
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