Fashion retailer H&M Group will begin to offer access to its global supply chain as a service to external companies, covering all steps from product development to sourcing, production and logistics.

Its new Treadler business-to-business initiative will enable clients to benefit from H&M Group’s expertise, long-term supplier partnerships and strategic sustainability work, the Swedish company says. The aim is to help companies overcome what H&M calls “initial business barriers” and accelerate sustainable change.  

“We see the opportunity to utilise the full potential of H&M Group’s extensive investments and progressive sustainability work by catering to clients’ needs and contributing to driving long-term growth for H&M Group, while driving change in our industry,” says Gustaf Asp, managing director of Treadler. “In discussions with other companies, we have experienced a demand for these kinds of services.”

Treadler will initially work on a small scale and provide a service that is tailored to suit the need of each client, covering all steps from product development to sourcing, production and logistics.

Click here to read just-style’s recent interview with Laura Coppen, circular and sustainable business developer at H&M Group’s The Laboratory innovation hub.