Hirdaramani will be collaborating with Parley in a two-pronged partnership. Hirdaramani will work to incorporate Parley Ocean Plastic into its product range. In addition, the companies will work together on ocean conservation, eco-innovation, and beach clean-up initiatives. The collaboration is expected to open new opportunities within the groups’ existing customer base while exploring possibilities with new customers keen to use Parley Ocean Plastic fabrics and accessories.

“Our vision is to create eco-innovative products for leading global brands and our partnership with Parley for the Oceans offers us new and exciting ways to achieve this vision. The fight against marine plastic pollution is a cause the Hirdaramani Group has championed for many years. Today, this cause has greater urgency as Sri Lanka is facing one of the worst marine ecological disasters in its history following the MV X-Press Pearl catastrophe. Its impact will be felt for many decades.”

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“We are at a crucial crossroad and are approaching a point of no return. It is vital that all stakeholders collaborate to counter the effects and act now,” commented Thusitha Cooray, CEO Hirdaramani Discovery Lab, Hirdaramani Group.

For Hirdaramani, Parley’s multi-faceted approach to eco-innovation and collaboration is key.

Parley Sri Lanka focuses on coastal clean-ups and educating local youth and communities. Since November 2018, Parley Sri Lanka has collected over 11,700lbs of marine debris in collaboration with an array of central and local government agencies, local NGOs and private businesses.

Alongside the clean-ups, each event is coupled with awareness sessions and creative engagement activities — providing a great opportunity to connect the volunteers with the oceans and to make them understand how their actions, both good and bad, can affect the oceans.

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“We are delighted to partner with the Hirdaramani Group on a joint vision around eco-innovative products and conservation activities, addressing the key threats towards our oceans while empowering brands and consumers to adopt a plastic-conscious mentality. Our partnership comes at a pivotal time for Sri Lanka, in the wake of the recent marine ecological disaster.

“Industry-led responses to ocean and climate threats are now more critical than ever before,” said Irushinie Wedage, director at Parley Sri Lanka.