The alliance is expected to benefit customers and the farmers in Italy, giving them fair recognition for their work. Credit: OVS/Haelixa.

Haelixa has integrated its DNA markers into the existing operations for OVS’s cotton. The cotton is grown in Italy and marked with the DNA markers at the gin, close to the farm. The fibres are tested during the entire manufacturing process, ensuring that the cotton used in this OVS collection is ethically and sustainably sourced. This partnership is a testament to their commitment to promoting
responsible and transparent practices in the fashion industry, providing customers with the assurance of the cotton’s origin.

Haelixa CEO Patrick Strumpf said: “In tracing the journey of the Italian-grown
cotton, we are supporting OVS in bringing full transparency to their supply chain.” He adds: “The marking increases brand trust and enables OVS to make sustainable product claims.”

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By partnering with Haelixa, OVS continues to meet the demand for traceability. The alliance is expected to benefit customers and the farmers in Italy, giving them fair recognition for their work.

Simone Colombo, OVS head of corporate sustainability explained: “In 2024, we have continued with Swiss DNA traceability supplier Haelixa in marking and tracing our OVS Cotone Italiano for the second year.

“Our goal is to approach 5% of our cotton requirements from cultivation in Italy within a few years.”

The collaboration between Haelixa and OVS has boosted the transparency of the supply chain. With the help of traceability provided by Haelixa, OVS is working towards improving its products’ social and environmental impacts. OVS is firmly committed to sustainable and ethical practices and aspires to enhance its operations yearly. The partnership with Haelixa is described as a testament to its dedication to
improving traceability in the fashion industry.

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