The collection is part of an innovation programme from Gina Tricot, Gina Lab, and consists of a coat, shirt, trousers and two bags coloured by We aRe SpinDye.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the colouring process at the centre. Of all the resources that arise during the entire lifespan of a garment, from the production of raw materials to recycling, the company notes 80% is used during the production phase itself. To maximise the effects of the sustainability changeover, it says an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: dyeing.

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“One of Gina Tricot’s focus is to explore new methods and technologies in sustainability, which makes the collaboration with We aRe Spin Dye feel just right for us. Together we get a product with more durable and circular fibers, in addition with a more sustainable textile production with a focus on minimal water use,” says Emma Garrote, global production and sustainability Manager at Gina Tricot.

Andreas Andrén, CEO of We aRe SpinDye , adds: “Gina Tricot is a shining example of an agile organisation with short decision-making processes. They have managed to enthuse both the design and production departments. It has been crucial to reaching the launch of this collection.”

Recently, H&M Group highlighted new more sustainable methods of working with colour with garments dyed using techniques such as biotechnology, plant-based pigments and closed-loop systems and debuted a plant-based collection which included a co-ord coloured with We aRe SpinDye.

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