“By joining the CanopyStyle and Pack4Good initiatives, Ganni aligns itself with fashion’s most progressive players. Credit: Shutterstock

Ganni is committed to removing any fibres sourced from ancient and endangered forests from its textiles and paper packaging and has joined Canopy’s Pack4Good scheme.

In a signed statement, Ganni said its commitment with Canopy “looks to support the
necessary shift away from single use plastics concurrent with the pressing need for conservation of ancient and endangered forests.”

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Ganni chief sustainability officer Lauren Bartley said: “Ganni is thrilled to join the CanopyStyle and Pack4Good initiatives as part of our ongoing effort to become the most responsible version of ourselves. We’re proud to collaborate with Canopy in leading a supply chain revolution that ensures the world’s most vital forests remain intact.”

“By joining the CanopyStyle and Pack4Good initiatives, Ganni aligns itself with fashion’s most progressive players. Together, we have the potential to scale low-impact, next gen solutions to preserve forests and transform the environmental impact of the fashion industry,” Nicole Rycroft, founder and executive director at Canopy added.

As part of a new partnership with Canopy, Ganni will also advance production of low-carbon, circular alternative materials. This includes textiles made using recycled fabrics and packaging made using agricultural waste products.

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In February 2024, Ganni announced it was working with Austrian fibre producer Lenzing Group to create new footwear materials. The material, called Pelinova, is designed to be an alternative to leather, which is said to be supple, flexible and durable.

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As a B-Corp, Ganni has already committed to minimising its environmental impact and aims to achieve a 50% reduction in its carbon footprint between 2021 and 2027.

In 2019, Ganni launched a rental service as part of its mission to become more circular and increase the longevity of its clothes.