Performance brand WIT Fitness describes itself as a brand for the training-obsessed. Credit: Skynesher – Getty Images.

Frasers Group‘s head of acquisitions James France told Just Style: “We are pleased to have acquired the assets and IP of WIT Fitness, a globally recognised CrossFit and fitness performance brand.”

He added the acquisition brings another elevated sports brand into Frasers Group’s diverse ecosystem and stated: “We look forward to investing in the future success of this globally recognised brand.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

WIT Fitness is the latest addition to Frasers Group’s growing sports retail portfolio, which already includes Sports Direct, Evans Cycles, Everlast, USA Pro and Slazenger.

The WIT Fitness brand describes itself as being the “go-to training experts” and offering “the best and latest kit for the training obsessed, from entry to elite level”.

The announcement comes just days after the group announced it had upped its stakes in Asos and Boohoo yet again.

Frasers now has 17.1% of voting rights attached to shares at ASOS, and 8.84% of voting rights through financial instruments. This gives Fraser 25.9% of voting rights in the group.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Frasers Group now owns a 21.48% stake in online retail group Boohoo, which includes Boohoo, Boohoo Man, Pretty Little Thing and Nasty Gal.

Frasers has been replenishing its share of Asos for several years. Back in 2022, it announced it had acquired a 5.1% stake in the company. By October 2023, it had a 22.7% stake and in the same month, Frasers became the largest single shareholder at Boohoo with a 13.4% stake in the company.

Earlier this month (18 January), Frasers had reportedly been considering buying up to 20 stores from the collapsed Unlimited Sports Retail chain in the Netherlands including those under the Perry Sport, Aktiesport and Sprinter brands.

Perry Sport and Aktiesport were previously owned by rival British retail group JD Sports but were declared bankrupt in December 2023.