DeSL customers can use Browzwear’s digital product creation and development capabilities to enhance product development directly within PLM. Credit: © DeSL.

As part of this partnership, DeSL customers gains access to Browzwear’s digital product creation and development features within the PLM environment.  

This integration will allow teams to explore design options regarding colours and materials in a virtual space to diminish reliance on physical samples.  

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Additionally, it facilitates quicker assembly of product lines and collections by leveraging DeSL’s Digital Planning Boards. 

The enhanced capability to annotate 3D models in real-time is said to foster effective collaboration between vendors and internal teams. It is also expected to optimise the approval process, curtail miscommunication, and ensure a swifter transition of designs into production. 

Browzwear CEO Greg Hanson said: “We are excited to be partnering with DeSL to integrate our digital product development technology with their comprehensive PLM solution. This collaboration is an important step forward in achieving our core mission of helping brands innovate faster, meet their sustainability, and business goals.” 

Specialising in digital transformation technologies, DeSL provides comprehensive PLM solutions tailored for industries such as fashion, apparel, textile, footwear, and retail. 

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As the fashion industry prioritises sustainability, using 3D technology offers brands a powerful way to achieve their environmental goals while staying competitive. 

DeSL is eager to support other brands employing 3D technology to refine their product development procedures.  

The company’s PLM software is designed to address the unique requirements of the retail, fashion, apparel, and footwear industries. The solution offers a web-based, synchronous collaborative environment designed to shrink product development cycles while enhancing product quality. 

According to DeSL, its interactive Digital Planning Boards serves as a tool for merchandise planning, enabling fashion brands to blend creative processes with financial insights for strategic decision-making.  

These boards facilitate the creation of visual inspiration boards, provide analysis of financial merchandise plans, and oversee the updating of product line sheets across retail and fashion sectors, including apparel and footwear. 

DeSL CEO Colin Marks said: “The integration of Browzwear’s technology reflects our commitment to providing leading solutions to equip our current and future customers. Together, we’re making it easier for companies to work with the tools they need along the complete development path.” 

Recently, DeSL revealed that Vitality Apparel selected its SMB PLM Platform to streamline and integrate product development on a single platform.