Fast-growing Danish fashion brand Ganni is tapping into radio-frequency identification (RFID) to achieve full inventory visibility.
The Ganni brand, known for its scandi-cool aesthetics, says it has selected the Nedap iD Cloud platform. The first step of the deployment is to achieve full stock visibility in store, which leads to optimised item availability and efficiency gains.
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As a next step, all items, whether located in the distribution centres or in stores, can be consolidated into one centralised inventory. This eliminates the need for separate stock for web order fulfillment and store orders and allows Ganni to further unlock omnichannel services, such as ship-from-store.
An important step in making fashion more sustainable is to optimise supply chain processes and become as agile as possible, the company says. This can only be achieved by full inventory visibility, which allows Ganni to follow each individual garment in every step of its lifecycle. By using RFID technology, Ganni is able to fulfill the increasing consumer demand with the lowest possible inventory levels.
“At Ganni, we feel the obligation to minimise our social and environmental impact,” says Karolin Stjerna, supply chain director at Ganni. “With every investment we do, we question ourselves ‘Do we really make a difference here or can we do better?’ Increasing customer satisfaction is also an important driver for us and we want to show that the fashion industry can do better.
“Implementing RFID allows us to get full visibility of stock in our stores. This builds the fundamentals for omnichannel services, like ship-from-store. The opportunity to consolidate store and DC inventory allows us to use items where we need them. This eliminates overstocking and overproduction, while we make sure our customers are still happy with us.
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By GlobalDataWhat started online is now a steadily growing omnichannel approach. With recent store openings in the US, Ganni is currently expanding its full brand experience for its global community.
