The partnership intends to establish an apparel innovation platform dedicated to meeting the unique demands of Indian consumers.
The duo said that as the “largest” retail company in India, Reliance Retail wields unparalleled domestic sales and distribution expertise. The joint venture will enable Reliance Retail to tap into Delta Galil’s deep industry expertise and innovation capabilities in intimate apparel and activewear, key product categories that are poised to grow significantly in the Indian market.
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Delta Galil explained it will leverage this venture to expand its footprint in the rapidly growing Indian market, offering its acclaimed portfolio of intimate apparel and activewear brands across retail, wholesale and digital channels.
Through the collaboration, Delta Galil will also support the joint venture, which will design and manufacture products for Reliance’s own well-established brands.
V Subramaniam, managing director at Reliance Retail stated: “Delta Galil’s reputation as a global innovator in intimate apparel and activewear aligns seamlessly with Reliance Retail’s commitment to delivering quality and innovative products to Indian consumers. Together, we are poised to elevate the consumer offerings in the intimate apparel and activewear segments across our retail platforms.”
Delta Galil’s CEO, Isaac Dabah, echoed this sentiment, emphasising the strategic significance of the collaboration: “Reliance Retail is one of the fastest-growing retail companies in the world and we are extremely proud to partner with the company as we look to tap into India’s dynamic consumer market, home to more than 1.4 billion consumers.”
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By GlobalData“This collaboration will allow us to combine our product design, innovation and manufacturing prowess with Reliance Retail’s extensive retail network and distribution reach, paving the way for accelerated growth of the intimate apparel and activewear categories throughout the country.”
In July, Reliance Retail was said to be in the “final stages” of relaunching ultra-fast fashion giant Shein into the Indian marketplace a year after the partnership was announced and four years after Shein’s app was banned from the country.
