Croc’s new Clean Out programme, which is enabled by Thredup‘s Resale-as-a-Service (RaaS) platform, is part of the US footwear firm’s commitment to becoming a net zero company by 2030.
Crocs customers in the United States can generate a prepaid shipping label online, fill any shippable box with apparel, shoes, and accessories from any brand, and ship it to ThredUp for free. While it’s encouraged, it is not required that customers donate Crocs shoes to participate in the Clean Out programme.
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Once the items are received, they must pass a rigorous quality inspection before they are listed on thredup.com, after which sellers receive a Crocs shopping credit. For a limited time, Crocs will provide an additional bonus to encourage customers to participate. The shopping credit can be used to purchase any items in-store or online.
“Crocs shoes are incredibly durable and perfectly built for a second life, so encouraging customers to consider reuse is extremely important to us,” says Michelle Poole, brand president at Crocs. “Crocs and ThredUp are both committed to keeping products in use and out of landfills, and we’re thrilled to partner with ThredUp to reduce our environmental footprint and bring us one step closer to achieving our net zero goal by taking action to create a more comfortable world.”
The partnership furthers Crocs’ sustainability journey, which aims to address the entire value chain and includes investments in sustainable ingredients, packaging, resource use, and product afterlife solutions. Crocs says it already donates a significant number of unsellable Crocs shoes to those in need each year, and both brands aim to keep items in use and out of landfills.
The programme is the first-of-a-kind from Crocs and directly supports the brand’s strategic focus on product afterlife solutions, a key pillar of its roadmap to achieve net zero by 2030.
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By GlobalDataPooja Sethi, senior vice president and general manager of RaaS at ThredUp, adds: “Crocs has put tremendous emphasis around reducing environmental impact and waste, and ThredUp is humbled to be part of their sustainability journey. By enabling Crocs customers to give preloved items a second life through thredUP’s Resale-as-a-Service, we’re promoting reuse and inching closer to a more circular future for fashion.”
