Columbia Sportswear has launched what it claims is the next evolution in thermal-reflective warmth with Omni-Heat Infinity.

Inspired by the reflective technology used by NASA, the enhanced pattern of gold metallic dots reflect and retain natural body heat, delivering instant and lightweight warmth without compromising breathability or adding bulk. The new patented technology will be available this autumn in more than 80 styles of jackets, boots and accessories, making it one of the largest technology launches in company history.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

“Omni-Heat Infinity expands upon our best-selling platform of patented technologies and we’re looking forward to showcasing this revolutionary innovation in what will be Columbia’s largest campaign in our 83-year history,” says Joe Boyle, president of the Columbia brand. “The campaign injects Columbia’s signature light-hearted style but makes it clear that there is a new gold standard in warmth.”

Columbia’s autumn technology launch comes at a time when outdoor participation is on the rise.

The inaugural season of Omni-Heat Infinity features an array of technical jackets, winter footwear, hats, and gloves for men and women. Pieces include the Titan Pass Double Wall Hybrid Jacket, which features a multi-layered construction that blocks wind and rain while trapping heat.

The Labyrinth Loop Hooded Jacket is a packable piece that features recycled synthetic insulation and a drawcord adjustable hem to seal in the heat.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Several footwear styles will feature Omni-Heat Infinity technology, including the women’s Keetley Shorty Omni- Heat boots.

Columbia Sportswear recently released its 2020 Corporate Responsibility Report, which reveals its 2020 social and environmental successes despite the Covid-19 pandemic.