India’s fashion sector launched the Sustainable Resolution (SU.RE) website and Sustainable Supply Chain Directory at the Bharat Tex 2025 trade show held from 12 to 17 February 2025.
India fashion sector’s new website aims to boost supply chain sustainability
The newly launched SU.RE website is designed to aid India’s fashion industry with the transition towards sustainability.
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The platform will offer educational materials, collaborative opportunities for stakeholders, manufacturers and brands.
The SU.RE website will also serve as a platform for sharing insights through news articles and case studies.
What is the SU.RE sustainable supply chain directory?
It has also unveiled the SU.RE sustainable supply chain directory, which is an open source directory that features over 600 authenticated suppliers spanning various sectors. This includes fabric production, recycling, sustainable packaging, and certification authorities.
The directory was created through a partnership with the Centre for Environment Education (CEE) and the Global Alliance for Textile Sustainability (GATS), offering a centralised hub for exchanging ideas, fostering innovation, and simplifying access to sustainable sourcing options.
In addition, SU.RE sustainable supply chain directory connects brands with vendors that specialise in sustainable materials and processes, such as eco-friendly fabrics, trims, manufacturing services, packaging solutions, and recycling.
It also hopes to encourage transparent communication and collaboration through dedicated sustainability programmes and events.
The directory’s role is pivotal as India’s sustainable fashion market is expected to surge to Rs250bn ($2.89bn) in FY30 from Rs27bn in FY24.
The SU.RE movement is said to be one of the largest collective pledges towards sustainability within India’s fashion sector.
Launched by CMAI in collaboration with Reliance Brands Limited (RBL) and endorsed by the United Nations in India, SU.RE has been actively promoting responsible sourcing, the use of eco-friendly materials, and ethical manufacturing practices since its inception in 2019.
SU.RE’s five-point manifesto
SU.RE has a five-point guide that aims to help the industry’s shift toward sustainability:
- Environmental awareness: Recognising the environmental impact of garment production
- Sustainable sourcing: Choosing certified raw materials with positive environmental effects
- Responsible decision-making: Ensuring sustainability throughout the value chain via traceable, renewable materials and processes
- Transparent communication: Engaging consumers and media through product labelling, social media, and in-store messaging
- Long-term commitment: Striving for significant sustainability progress by 2030, addressing climate change, and supporting the UN Sustainable Development Goals (SDGs).
