Childsplay Clothing has its core ecommerce business and it is rapidly expanding operations across key marketplace platforms. Credit: Childsplay Clothing

Childsplay Clothing, which focuses on designer garments for babies, children and teens, is using Akeneo’s PIM solution to expand across multiple sales platforms and enhance its customer experience.

Childsplay Clothing says it already has a strong presence in the UK, the US, and the Middle East and has used influencer marketing strategies to build its customer base.

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To support its plans for scaling operations in its existing markets, Childsplay Clothing recognises the need to transition from a custom-built platform to Shopify while implementing Akeneo’s PIM solution to centralise product information across various sales channels.

With a substantial number of new SKUs each season and biannual collections, Childsplay Clothing is streamlining its product lifecycle management and accelerating speed to market using Akeneo’s PIM solution.

The platform enables the teams to enrich product data at the point of order placement, resulting in faster product information processes and ensuring consistent and accurate data.

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Azeem Chowdhury, digital lead at Childsplay Clothing highlighted the significance of swift product launches for the business. He said: “We utilise ChatGPT and AI functionality to retrieve data on empty product sets. This data is exported to Akeneo’s PIM, enhancing the speed and accuracy of product launches.

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“Additionally, Akeneo enables us to create special attributes for specific products. For bespoke clients, we implement a drop-ship model, and using the PIM system, we can prominently display specific delivery times to customers.”

In addition to its core e-commerce business, Childsplay Clothing has been driving social sales through its Instagram community of over 1.6 million followers and expanding its reach on key marketplace platforms.

Childsplay Clothing explained that by implementing Akeneo’s PIM solution, it is able to consolidate all product data onto a single platform, ensuring a unified product record and providing the entire team with access to standardised product information tools for data enrichment.

James Barlow, director of UK&I at Akeneo, commended the brand’s customer-centric approach and said: “Childsplay Clothing understands the needs and desires of their customers so well and has built its business around delivering to the highest standards.

“Product experience is at the core of the brand’s engagement with its customers and it is building a progressive international retail model that remains true to the brand’s heritage.”