Apparel interlinings manufacturer Chargeurs’ digital assets are now available in 3D garment simulation tech specialist CLO’s CLO-SET Connect virtual open marketplace.

The two companies’ exclusive partnership, first announced last year, prevents material waste and significantly shortens product development cycles and time to market.

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“The pandemic has revealed how crucial end-to-end supply chain digitization is, not only to create a more sustainable fashion industry, but to ensure business continuity amid disruptions,” says Audrey Petit, managing director of Chargeurs*PCC Fashion Technologies. “CLO has long been a market leader in 3D design technology innovation, and we’re pleased to make some of our most popular products available to all designers via the CLO-SET Connect marketplace. This partnership makes the design process more efficient and sustainable, ensuring apparel companies can easily add our products to their digital iterations to create true-to-life virtual designs that detail exactly how fabrics will drape and fit, dramatically reducing the need for physical sampling.”

Simon Kim, CEO of CLO Virtual Fashion, adds: “Our CLO-SET Connect is the first global community for fashion creators that combines a marketplace, portfolio management tools and networking solution. As the first interlinings company to offer its catalogue of digital assets on our marketplace, Chargeurs is driving sustainable innovation and giving designers the ability to see exactly how clothes will look, drape and fit when finished.”

In addition to making its product catalogue available for purchase on CLO-SET Connect, Chargeurs has created The Fusion Line digital showroom, which links directly to CLO’s marketplace, giving designers a quick and easy way to get to the products they need to complete their virtual creations.

Designed by MET Studio, the virtual showroom offers an immersive digital experience for Chargeurs’ customers and features a gallery of products from the Chargeurs*PCC Fusion Line of performance materials for multiple fashion, apparel and accessories categories.

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“Many of our large clients are seeing great success with digital environments,” says Alexander McCuaig, managing director of MET Studio. “As traditional lines of comms shift, thinking dynamically means we work together with clients to engage with audiences in new ways. This new virtual showroom for Chargeurs*PCC allows them to bring their customers and partners into another world to experience their innovative products in a virtual but very interactive way. And with digital links to the CLO marketplace, we’ve now created a seamless way for designers to explore products in the virtual showroom and then immediately incorporate them into their designs.”