In a statement outlining its stance on Ukraine, the British Fashion Council (BFC) said having been in contact with many of its members, it is clear the first thought for all was how to support with humanitarian aid to Ukraine.

“The situation on the ground is devastating, and we encourage you to support however you can – there is a multitude of organisations and charities to reach out to, you can find links here.  

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“We now must address the role of business and the stance we can take. The fashion industry in Ukraine is particularly front of mind, as are Ukrainian members here and their extended families. As an organisation that offers support to emerging talent from many backgrounds, cultures, and nationalities, we offer the resources we have to Ukrainian designers, retailers, and media. We will do our utmost to support them in these difficult times,” BFC said in its statement.

“We encourage all those in our network to show their support, however they can, for the global campaign condemning Russia’s invasion of Ukraine. This campaign is aimed at the Russian Government, not the teams of our designer members and patrons in Russia, or indeed Russian colleagues and friends here, who may be fearful of facing discrimination for actions over which they have no influence at all.

“The UK Government’s position on sanctions on Russia can be found on Gov.uk and on this basis, no product can now be shipped to Russia from the UK until the conflict is resolved. 

“Seeing and hearing the devastation in Ukraine and that faced by its people is heart-breaking and it can be difficult to understand how to make a difference, but if we all act, the difference will be measurable and meaningful.”

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Click here to read more about how the apparel industry is being affected by the Ukraine-Russia crisis, and here for how fashion firms are supporting Ukraine.